How we help a local gym become a fitness brand?
Orange Theory is a growing chain of fitness studios that offers 60 minute workout sessions to its members.
GYM.
The Challenge
Orange Theory, a growing fitness franchise wants to enhance their digital footprint to increase lead generation, improve customer engagement, and foster brand loyalty through personalized online touchpoints and a strategic social media presence.
Class!
The Solution
We overhauled Orange Fitness's online presence with a lead-optimized website and a custom, engaging app, complemented by a targeted social media strategy. This digital revamp is designed to boost conversions and foster lasting user engagement.
A website that generates leads
We overhauled Orange Fitness's online presence with a lead-optimized website and a custom, engaging app, complemented by a targeted social media strategy. This digital revamp is designed to boost conversions and foster lasting user engagement.
A new App to foster engagement
The app has been tailored to suit personal preferences, including features like nutrition customization, workout recommendations, science behind workouts and many more.
A viral social media strategy
The restructuring of their digital footprint also encompassed a thorough Social Media strategy. By understanding the diverse landscapes of different social platforms, we were able to craft a strategy that resonates with their target audience
Results
45K
additional classes booked during week of launch
97%
class attendance rate during week of launch
83%
higher lead gen rate