How we help a local gym become a fitness brand?

Orange Theory is a growing chain of fitness studios that offers 60 minute workout sessions to its members.

GYM.

The Challenge

Orange Theory, a growing fitness franchise wants to enhance their digital footprint to increase lead generation, improve customer engagement, and foster brand loyalty through personalized online touchpoints and a strategic social media presence.

Class!

The Solution

We overhauled Orange Fitness's online presence with a lead-optimized website and a custom, engaging app, complemented by a targeted social media strategy. This digital revamp is designed to boost conversions and foster lasting user engagement.

A website that generates leads

We overhauled Orange Fitness's online presence with a lead-optimized website and a custom, engaging app, complemented by a targeted social media strategy. This digital revamp is designed to boost conversions and foster lasting user engagement.

A new App to foster engagement

The app has been tailored to suit personal preferences, including features like nutrition customization, workout recommendations, science behind workouts and many more.

A viral social media strategy

The restructuring of their digital footprint also encompassed a thorough Social Media strategy. By understanding the diverse landscapes of different social platforms, we were able to craft a strategy that resonates with their target audience

Results

45K

additional classes booked during week of launch

97%

class attendance rate during week of launch

83%

higher lead gen rate

Startup Funda

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