How our strategy help an online insurance startup capture the market?

Goose offers accessible and affordable insurance products at your fingertips! No complicated forms, no awkward conversations, no medical exams - simple straightforward coverage in minutes.

The Challenge

Goose Insurance faced the task of making people aware of and interested in their new travel insurance in a market where not many people were using such services.

My task was to build a favorable brand image for Goose Insurance in an under developed travel insurance market

The Solution

I adopted a three-tiered strategy to revolutionize Goose's presence in the travel insurance market.

My first goal was to cultivate trust by providing reliable service. Secondly, I focused on convenience, simplifying the process of purchasing insurance to make it as straightforward as possible. Lastly, I prioritized affordability, ensuring that our products were priced within customers' budgets. This targeted approach was crafted to mitigate the usual concerns that deter people from buying insurance, aiming to make Goose the preferred option for travelers who prioritize both safety and value.

Building TRUST in a new market

1. Transparency: We provided clear information about their insurance products and terms, making sure customers knew exactly what they were getting.

2. Customer Service: Offering round-the-clock support, ensuring that whenever a customer needed assistance, Goose was available.

3. Simplicity: Streamlining the process of getting insurance with an easy-to-use app, which helped to reduce the intimidation factor associated with insurance.

4. Demonstrate Expertise: We served valuable and educational content that showcases your knowledge and leadership in the industry.

Customer CONVENIENCE builds positive WOM

1. Mobile App: We launched a mobile-first approach with a Goose app that allowed customers to purchase travel medical insurance in under a minute

2. User Experience: Goose designed the insurance purchasing process to be user-friendly, tailoring it to fit the on-the-go lifestyle of modern travelers.

3. Helpful Features: The app included emergency service locators and instant agent chat options for quick assistance, along with smart notifications and updates.

Product AFFORDABILITY is the key to customer satisfaction

For travel insurance, Goose makes coverage even more affordable by providing policies as low as $4, with coverage up to $10 million, and the option to add unstable pre-existing medical conditions. This approach not only simplifies the buying process but also offers competitive prices, especially appealing to travelers looking for both short and long-term options.